Our extensive, personal experience in these categories has not only given us a true knowledge of this unique customer, but better tactics for persuading him or her.
It doesn’t hurt to be a recreational enthusiast when you’re selling to fellow enthusiast’s. The same goes for skiers, horse lovers, mountain bikers, RVers, shade tree mechanics, foodies or DIYers. When you’re talking to people about their passions, you have to understand those passions.
5 Stone puts seasoned professionals with proven track records on your account. It saves time and money. And tends to get things done right the first time. Our goal is to become your trusted business partner.
Five, ten years later I can always count on Doug Long and the team at 5 Stone to help us when needed whether it’s something traditional or digital.
I had the opportunity to work with 5 Stone for a number of years and on projects both large and small. Doug and his staff were more than our agency of record, they acted as if they were a part of our company. They were always working hard to make our ad dollars stretch as far as possible, looking for new ideas to grow business and offering assistance or advice at any time. 5 Stone was instrumental in developing several new marketing and branding projects that changed the course of the company and reestablished Eagle Claw as an industry leader.
Doug is a very strategic and creative thinking person. When I first started working with his agency, he asked if I had an exit strategy in mind. I mentioned that I’d like to build the company up so that I could sell it and retire. He helped me accomplish that goal in six years.
What distinguishes our process isn’t that it’s unique. (Anyone who hands you that line is blowing smoke). What’s different about our approach to your branding is how thorough we are. We bring unmatched experience, a gritty tenacity for solving problems and an absolute passion for the category.
This is the beginning. The foundation. Ground zero. Here we discover the fundamentals about you, your business, your customer, your competition, your distribution. We don’t assume anything, and we want to know everything.
We will find out where you want to go and how fast you want to get there. Then we will start the process of finding the best path.
Now it’s time to digest what we have discovered. How does it apply? What’s the goal? How does it affect the customer? The industry? What is the experience? Why is it relevant? How does it differentiate? Who really cares and why? Will there be any resistance?
From here, we’ll plan a true brand strategy for your product or service. And believe this: we don’t give anything the standard treatment. We will look at all possible methods and routes – to impact a target with the best possible use of your budget.
Left brain now meets right brain. We now know the position we want to hold. Next, how do we secure that position? That all-important Share of Mind in a prospect’s cluttered, information-weary noggin? How does your brand begin to occupy that perfect, specific place in a customer’s head? The Sweet Spot?
Now it’s time to tell our compelling, distinctive, provocative, self-propagating story by seizing our audiences imagination and speaking to them on their terms.
We don’t just want to create desire – we want to create intensity of desire. Attract them with print, occupy their minds with digital, influence with broadcast or involve your customers through promotions.