Wright & McGill

In the world of fishing there are mortals and then there are the Fish Gods. The campaign we developed for Wright & McGill celebrates these Titans of fishing and the tools they use to dominate the angling world.

Posters, POS/POP:
Fish Gods

WM trevor
WM skeet
WM Rick
WM blair

Print Campaign:

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EC742_WM-Trevor9x10.875_M-outline.indd
EC742_WM-SkeetAd8.25x10.75_M.indd

Catalog:
Fish Gods

WM_proCatalog_Cover
WM_proCatalog_Inside2
WM_proCatalog_Inside

Catalog:
Conventional

WM_2010Catalog_cover
WM_2010Catalog_interrior
WM_2011Catalog_cover
WM_2011Catalog_inside

Catalog:
Fly Fishing

WM_Catalog1_cover-interior
WM_Catalog1_interiors
rod

Print Ads:
Fly Fishing

WM_FFREXPO_4_75x7_375
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wm-ad_rev3

Website:

home_roll
new
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Broadcast / Digital